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Be seen first

Preferred Placements on Lawyers.com and Martindale.com

Get ahead of the competition by appearing at the top of search results

Be visible to the more than 38 million annual visitors to Lawyers.com℠ and Martindale.com with Preferred Placements. Page-One placement on search results puts your firm front and center for qualified prospects actively seeking to hire legal counsel and colleagues planning to make a referral. Nearly 70 percent of Lawyers.com prospects contact a lawyer directly from the search results page.

Preferred Banner Placements on Lawyers.com

Catch consumers’ attention with striking display advertisements

Leverage Preferred Banner Placements to gain maximum visibility to help prospects select you and build your business. Choose between attention-grabbing animated displays or eye-catching static designs that showcase your firm’s brand. Your Preferred Banner will display prominently on Lawyers.com search results for your area of practice and county.

Show up at the top on Lawyers.com and Martindale.com

Attorneys can choose to increase their visibility by focusing on a very targeted geographic area or casting a wide net when marketing their services on Lawyers.com and Martindale.com. The options for appearing on Page One are as follows. Preferred Banner Placements appear only on Lawyers.com based on area of practice and county.

Preferred city results (Lawyers.com only)

Select a specific city or several cities in your area of practice.

Preferred county results

Choose a specific county or multiple counties to expand your firm's presence. Counties will automatically include all cities within them and provide increased visibility to high-intent legal prospects actively looking for legal help.

Frequently asked questions

What appears in my Preferred Placement display?

On Lawyers.com, we display your phone number, a link to your website and an email contact button. The Preferred Placement also includes a photograph, a customizable tagline and the firm’s peer and client reviews and ratings. On Martindale.com, your Preferred Placement displays a tagline, the geographic areas served by the firm based on the user’s search and a link to the firm’s website.
Who designs my Preferred Banner Placement?

Your Legal Marketing Specialist will work with you to create your Preferred Banner. You can include your phone number, tagline, imagery and information about the firm’s reviews and ratings. A click on the Banner drives consumers to your website.
Why can’t I buy a Preferred Placement in all of the geographies and practice areas I want?

For maximum impact, we limit the number of Preferred Results available per area of practice and geographic location so you can be certain your placement appears prominently.
Will my firm appear at the top of Lawyers.com or Martindale.com search results?

Yes, it will share the top position, on a rotating basis, with a handful of other firms purchasing Preferred Placements.

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