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Connect through social media
Social Starter strengthens your network of prospects
Share curated content through online profiles created for you
Establishing yourself as a thought leader in your field benefits your business significantly. With Social Starter, Martindale-Hubbell has created a powerful tool that builds your authority in a given practice area. Whether you generate most of your business from professional referrals or direct marketing, Social Starter increases your social media connections. This tool engages potential clients by automatically sharing substantive articles on your practice areas to your profiles on Facebook, LinkedIn and Google Business Profile platforms that drive an increasing share of web traffic. So, taking advantage of these online opportunities for engagement is a critical component of law firm lead acquisition and helps showcase your knowledge of the latest legal developments.
How we help you connect
Our social media team builds your firm's unique online identity
Based on the information you provide and your marketing priorities, we create social media profiles that include complete, current information. From there, we maximize your ability to attract clients through those profiles. Once the Social Starter program is launched, your firm will receive feature stories that are relevant to your practice areas. You can then choose the auto-publish option, which automatically shares the articles on your social media profiles, or select which articles to post yourself. You have the option of commenting on the articles’ relevant issues, establishing your authority and engaging your readers.
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Frequently asked questions about our social media program
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How do you establish a social media presence for firms?
We build complete, up-to-date profiles on the platforms that offer the best return for the legal market. When your posts are shared and reposted, you establish your social media presence and enhance your online visibility.
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How do I get content to share with my network?
Our social media team scours the internet to find the content that is most relevant to your practice. You receive articles that are then shared on your social media profiles. By adding your own comments, you have the opportunity to enhance your reputation as a trusted source of useful legal knowledge.
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How can I demonstrate my firm’s strengths to my social media contacts?
When you receive an article that you want to share, you can add your commentary on the relevant legal issues so that readers associate you with the authoritative information they receive.
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What social media sites do you include within this service?
We empower firms to reach a huge audience of business and consumer prospects through Facebook, LinkedIn and Google My Business.
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Do I have to send my Social Starter content to each outlet individually?
No. Martindale-Hubbell’s social media service enables you to broadcast the articles and your comments easily with a single click.
